useronboard.com defines onboarding as the process of increasing the probability of new users becoming successful after adopting your product. You can essentially tell how successful your user onboarding strategy really is by the high or low rates of engagement experienced post-download.
In order to keep your mobile app on top of the game, you need to set your onboarding strategy straight, or else risk having your users stricken by ADD, meaning app deluge disorder, which appears once the user has downloaded your app and, shortly after, experiences a sense of disappointment granted by the discrepancy between what he’d envisioned the app to be like and how it really is, in terms of appeal and user feel.
So once you’ve had a large number of users downloading your app, you may consider yourself halfway through the battle. Halfway, so don’t pop that champagne bottle yet! The ensuing part is highly relevant in keeping people actively using your app, and you can have that happening if you take note of various onboarding guidelines. Here are some of the handiest and most applied tips and tricks that you use.
Befriend The User With A Start-Up Tutorials And/Or Inline Hints
The best way to make your user feel comfortable is by ensuring him with a sense of complete control over the app. And since knowledge is power, a good way to make your user feel in control is by granting him the knowledge of how your app works through a short tutorial and/or simple and friendly inline hints.
The first step is to know your audience like the back of your hand, in order to know what information needs to be delivered and how it should be delivered. You can start with responsible targeting before setting up the tutorial or the inline hints you’ve planned for your app. Assuming that, as a smartphone owner, your targeted user is tech savvy to certain extents, your helping hand need not be condescending or over flooded with information he can infer on his own. However, the more time it takes for the user to understand the clockwork of your app, the higher the risk of a bounce rate.
Short, straightforward and friendly is how your set of instructions need to be in order to set the base for the onboarding process. It’s not as much about written information, but about how you present it to your user, so as to easily understand and navigate your app. This, of course, should be backed up by smart UI and UX elements that stand at the core of your app’s functionality and design.
When it comes to a start-up tutorial, its job is to pave the way for the user with elementary info, after which the user himself will discover more useful stuff on his own. Inline hints, on the other hand, are constant companions to the user, which means they need to offer diversified information that is constantly relevant to the user’s experience.
Incentivise The User With A Catchy Overview
Nothing strikes attention better than a catchy presentation. Overviews don’t have to be used only pre-purchase, you can also present your user with a very neat overview of your app after he has downloaded it, showcasing what’s cool and helpful about it. It makes the user feel more confident and optimistic about what he has just downloaded and it also adds a layer of trust.
Presenting the how’s and why’s of your app in terms of great functionality, smart options and welcoming design, everything adds to your user’s satisfaction and it increases the chance of him coming back for more. Moreover, it enables him to get a quick sense of how he can use the app better to satisfy his needs and find exactly what he’s looking for.
The overview can also create the liaison between the pre-purchase presentation and the tutorial, and should have cool stuff pinpointed about the overall app experience. The whole idea is to tell the user why your app is different and better than other ones out there, basically creating the perfect first impression.
Keep Tag Of Your User Satisfaction Rate With Mobile Visual Analytics
The user onboarding process is never done, so you need to constantly be in the clear with your level of user engagement.
Mobile visual analytics are a great tool for keeping track with how users interact with your app. Visual analytics rely on various metrics, including touch heatmaps, showing you exactly the smooth points and the rough edges of your app, things that you may not have anticipated prior to its release.
Real-time visual analytics reports will help you get a sense of the user’s experience throughout his stay. By focusing on new users’ experience, you can come up with a more accurate image of what’s functional and what’s not about your app, because a fresh experience pinpoints the exact way in which all users tend to behave once they’ve downloaded a new thing on their smartphones.
Keeping score of the user’s sense of ease with your app, at all times, is what maintains a successful onboarding process.
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